KWFinder Keyword Research Workflow (Step-by-Step)

A repeatable keyword research workflow for affiliate SEO: intent filtering, SERP validation, clustering, and briefs.

Goal

Turn a vague topic into a prioritized keyword cluster and a content brief you can hand to a writer. This workflow assumes you are building a site around commercial intent (reviews, comparisons, alternatives) plus supporting tutorials.

Step 1: Start with a seed keyword

Enter a seed term in KWFinder and set the location/language that matches your audience. Export the initial list.

Step 2: Filter for intent

For affiliate SEO, prioritize modifiers that signal purchase research:

• review, vs, alternatives, best, pricing, coupon, discount
• for beginners, for small business, for agencies, for creators

Step 3: Validate the SERP

Open the best candidates in SERPChecker. You are looking for:

• SERP composition (are reviews ranking? tutorials? forums?)
• Dominant page types (category pages, listicles, vendor pages)
• Authority level of ranking domains (can you compete?)

Step 4: Build a cluster

Group keywords by the page type you will publish:

• Review page: “tool review”, “tool pricing”, “is tool worth it”
• Comparison page: “tool vs competitor”, “tool alternatives”
• Tutorial page: “how to do keyword research”, “how to check SERP difficulty”

Step 5: Produce a brief

Primary query:
Secondary queries:
Search intent:
Angle:
Outline (H2/H3):
Entities to mention:
Screenshots needed:
Internal links:
Affiliate CTA placement: