SERPChecker for Local SERPs: Handling Map Packs and Location Bias
This guide is designed to be copied into your operating playbook. The goal is consistent throughput, not perfection.
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Practical workflow
- Run this workflow weekly for new content planning
- Run monthly for refresh planning
What to evaluate
| Area | What to check |
|---|---|
| Inputs | Seed list, modifiers, audience, product positioning |
| Outputs | Prioritized keyword set + brief + tracking list |
| Cadence | Weekly planning, monthly review, quarterly pruning |
Notes
If you cannot explain why a keyword maps to a page type in one sentence, it is not ready for production.
Related reading
FAQ
How many keywords should I track?
Track fewer, better: 20–60 keywords mapped to priority pages is usually enough for a small team.
How soon should I refresh?
If the page is not improving after 60–90 days, refresh the brief and align more tightly with SERP intent.
Want to validate this quickly?
Open the tool, reproduce the workflow above, and confirm it matches your constraints (budget, cadence, and reporting needs).
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